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Category:
Tips and tricks
Pinterest’s New Way to Prove Your Marketing Chops
28.04.2025
Pinterest is stepping up its game for marketers and content creators. Through its Pinterest Academy, it’s launched the Performance Essentials…
Silver Influencers and TikTok: Why Your 65-Year-Old Grandma’s Draining Your Budget—and You Don’t Even Know It
05.04.2025
TikTok isn’t just a dance floor for Gen Z anymore. While brands are still polishing their fancy storytelling, a 70-year-old…
YouTube’s Changing How It Counts Shorts Views: Higher Numbers, New Insights for Creators
03.04.2025
YouTube’s shaking things up starting March 31. Literally. From that day on, views for Shorts—the platform’s snappy, short-form videos—will rack…
Meta and Google Analytics Team Up: How This Integration Can Supercharge Your Campaigns
30.03.2025
Digital marketing’s always evolving, and with it come fresh ways to amp up your ad campaigns. One of the hottest…
How the LinkedIn Algorithm Works in 2025—and How to Make It Work for You
29.03.2025
New Rules of the Game on the World’s Biggest Professional Network LinkedIn’s days as just an online resume are long…
Value Beyond Volume: How Marketing Boosts Pricing Power and Brand Profitability
27.03.2025
Marketing as an Investment in Long-Term Stability, Not Just Short-Term Returns With rising costs and inflation putting the squeeze on…
Why Is Brand Awareness Key to Driving Sales Growth?
01.02.2025
Higher Brand Awareness Boosts Marketing Investment Efficiency Brand building is often seen as a long-term process that doesn’t deliver immediate…