Pinterest is stepping up its game for marketers and content creators. Through its Pinterest Academy, it’s launched the Performance Essentials badge, a credential anyone can earn by completing a series of courses focused on performance marketing.
This badge is tailor-made for those looking to master driving results in the lower funnel—think boosting conversions, stretching ad budgets further, and crafting campaigns that deliver.
What Does It Take to Earn the Performance Essentials Badge?
Pinterest Academy offers ten courses diving into the nuts and bolts of performance campaign management. You’ll learn how to:
- Optimize ads for higher conversion rates
- Navigate the lower stages of the marketing funnel
- Manage budgets to maximize ROI
Finish the courses, ace the 20-question quiz, and you’ll score a badge to flaunt on LinkedIn or in your professional portfolio as proof of your skills.
Already knocked out the Advertising Essentials course? You’re in luck—overlapping topics mean a faster track to this new badge.
Why Pinterest Academy Is Worth Your Time
Pinterest isn’t just a place to save mood boards anymore. With Pinterest Academy, it’s giving marketers and creators a structured way to level up their skills and stay ahead of digital advertising trends.
Right now, you can aim for three certifications:
- Advertising Essentials
- Media Buyer Certification
- Performance Essentials
The courses are free, open to anyone ready to take their Pinterest game seriously, and currently available in English (with more languages coming soon).
Wrap-Up: Pinterest Bets on Education to Open Doors
Marketing on Pinterest isn’t just about pretty visuals—it’s about smart data, performance, and precise targeting.
The Performance Essentials badge equips marketers with tools to:
- Run campaigns more efficiently
- Understand customer behavior on the platform
- Build credibility with clients and employers
At New School Digital, we see these shifts as opportunities. We help clients navigate new tools, create high-impact campaigns, and use digital platforms to drive real results.
Want to stay ahead and set the pace? Let us show you how.
Source: socialmediatoday.com
April 2025