The obsession with the word “AI” among marketers can have the undesirable effect of making it less attractive to customers. Research suggests that while marketers almost universally use the term AI to promote their products, customers react in the opposite way and their interest in a product with that description declines.
This may be due to their reserved attitude towards the introduction of artificial intelligence into everyday life, despite technological advances. For successful communication, we recommend skipping unnecessary emphasis on the presence of AI and instead focusing on how a particular product solves customers’ problems and makes their lives easier.
Zdroj: NewSchool.sk
September 2024