French firm Voodoo, known for developing games and apps, has bought social network BeReal for 500 million euros. BeReal has become famous for its authentic content that allows users to share snapshots without filters. Voodoo plans to introduce ads on the network, which it sees as a necessary step to further develop the platform. BeReal’s previous CEO, Alexis Barreyat, remains involved in the app’s development to help maintain the original vision.
Source: ft.com
June 2024