According to a Pew Research Center survey, the most active 25% of adult TikTok users in the U.S. create up to 98% of the public content on the platform. That means the remaining 75% of users contribute just 2% of public videos. Each circle on the graph represents a user, with its size corresponding to the number of videos posted. This research reveals a significant disparity in activity among TikTok users, with only a small fraction of creators controlling the majority of content.
Src: PewResearchCenter
March 2024