TikTok has announced a new multi-dimensional licensing agreement with Universal Music Group (UMG), one of the world’s leading music entertainment companies. This partnership is designed to provide significant benefits to UMG’s global roster of artists, songwriters and labels by integrating their music into TikTok’s extensive user base. The agreement increases opportunities for music discovery and user engagement on the platform, further enriching TikTok’s content ecosystem.
Source: socialmediatoday , universalmusic.com
May 2024