At the TikTok Ad Awards 2024, the Best Video and Best Ad Campaign of the Year went to the viral commercial featuring the raccoon “Pedro-Pedro-Pedro.” The ad’s success turned the song “Pedro” into a global hit, surpassing 160 million streams on Spotify and reaching the #1 spot on the Spotify Global Top 50 chart. This achievement demonstrates TikTok’s power in shaping music trends and transforming ad campaigns into viral sensations.
Source: Newsroom TikTok
December 2024