The chart shows the number of active users on the world’s major social media platforms in January 2024. Facebook dominates with almost 3 billion active users, followed by YouTube with around 2.5 billion. WhatsApp also holds high, just under the 2.5 billion user mark, followed by Instagram and TikTok, which have around 2 billion active users. WeChat also has a strong user base, albeit slightly lower compared to the other platforms mentioned.
This statistic highlights the impact of these platforms on global communication and digital content consumption. Facebook and YouTube lead the way, underlining their ability to attract and retain a massive user base.
Src: The Economist
Marec 2024