Data shows that YouTube and Facebook are among the most commonly used platforms among U.S. adults. While YouTube has long held the top spot with high popularity among all age groups (especially among younger users, where it reaches 93%), Facebook is especially popular among older age groups.
Instagram, TikTok and Snapchat are more commonly used by younger generations, while platforms like LinkedIn and Pinterest have a stable user base, especially in the 30-49 age brackets. Twitter (now X) has lower popularity among older users.
Source: Pew Research Center
October 2024