Meta introduces new Meta AI ad labeling rules. The rules require advertisers to mark any ad about social issues, elections, or politics if the ad includes photorealistic images, videos, or realistic sounds that digital tools create or edit..
This requirement applies when:
- A real person is portrayed as saying or doing something they didn’t actually say or do.
- A realistic person is depicted but does not actually exist.
- It depicts a realistic event that did not actually happen.
- An edited account of an actual event that happened is used.
- A realistic event that supposedly took place is depicted, but the image, video or sound is not a true record of that event.
Meta enforces these Meta AI ad labeling rules to boost transparency and prevent misleading content in political and social advertising..
Src: Meta
Februar 2024