Instagram has begun testing a new format of unskippable video ads in the main posts feed. This format will prevent users from continuing to scroll until they view the ad. Unskippable ads are not new to the digital world, many platforms have been using them for a long time. With this move, Instagram is expanding the possibilities of how to target the content that its AI system recommends to users in the feed.
Source: newsfeed.cz
June 2024