Instagram is announcing an update to its stats in which “Views” will become the primary metric for all content types, including Reels, Stories, Photofiles, and Carousels. The goal is to unify metrics and make it easier for creators to understand the performance of their content regardless of format. This change will be implemented in the coming weeks.
Adam Mosseri, head of Instagram, confirmed this in his post.
Source: Adam Mosseri, geekflare.com
September 2024