At a recent meetup with bloggers in New York City, Instagram’s director, Adam Mosseri, provided tips to help improve the reach of posts on the platform:
✅ What will help outreach:
- Encourage authentic interaction.
- Take into account the time your audience is online.
- Upload high quality content.
- Post on Instagram at the same time as other platforms.
❌ What damages the range:
- Use of “engagement bait”.
- Reels longer than 90 seconds.
- Watermarked videos from other platforms.
- Poor quality videos.
- Content that is not original.
Instagram puts an emphasis on unique and quality content. Interestingly, at the same time, TikTok tests videos up to 60 minutes long.
Source: creators
May 2024