Instagram plans to improve content recommendations by removing profiles that regularly share extraneous posts. Only original posts or posts with significant modifications (such as remixes, memes, or parody compilations) will appear in the recommendation results. If a post is re-shared, Instagram will add a tag with a link to the original creator.
This new approach will help smaller creators and new content gain more visibility as Instagram increases the reach of posts with higher engagement rates.
Source: creators
May 2024