Google Ads Expands AI Reports
These insights are now available directly within the Report Editor, whereas they were previously limited to the editing page.
This update enables faster access to analytics, improved transparency, and more efficient campaign optimization. Advertisers can now monitor ad performance more easily and make data-driven decisions with greater efficiency.
Google has reversed its decision to discontinue the Tag Assistant extension.
Instead, the company has merged Tag Assistant Legacy and Tag Assistant Companion into a single, upgraded version that combines both tools’ features.
Tag Assistant remains an essential tool for marketers and analysts, assisting with the implementation and troubleshooting of Google Tag Manager and other tracking tags.
This update ensures that users can continue diagnosing and optimizing tracking scripts without needing alternative solutions.
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Source: hanakobzova.cz
January 2025