🎉 Social Content Shifts—Entertainment and Education Take Over
The latest Hootsuite Social Media Trends 2025 report says brands are shaking up their social media game big time. About 60% of content now zeros in on entertaining, educating, or informing—not just pushing sales but building long-term value for followers. Nearly half of organizations are jumping on this vibe, and it’s paying off.
Here’s a wild stat: a quarter of brands go all-in, with 80–100% of their content purely for fun. Companies are getting creative, hooking audiences with fresh formats instead of straight-up product plugs.
🔍 How Will 2025 Social Media Trends Shape Brand Strategies?
Social Listening’s a Must-Have
In 2025, social media’s doubling as a goldmine for data. A third of brands are tapping into social listening tools to track trends and figure out what their audience is into.
Sixty-two percent of marketers use these tools to gauge sentiment and buzz about their brand—proof that social listening’s not just a nice-to-have anymore; it’s a cornerstone of marketing plans. It’s climbed to the #2 spot on brands’ priority lists, showing they get it: knowing customer vibes and reacting fast can make or break success.
AI and Automation Are Marketing MVPs
Generative AI’s blowing up among marketers, with usage spiking as high as 180% in some areas compared to last year. Here’s where it’s shining:
- Text Editing and Transcription: 80% of marketers, up 19%
- Writing from Scratch: 77%, up 17%
- Sparking Creative Ideas: 70%, up 25%
- Image Editing: 42%, up a whopping 180%
Social media planners lean on AI the most, using it to fine-tune content and craft strategies. Eighty-two percent say AI keeps them on top of trends, and 83% swear it helps them churn out way more content than they could solo.
The Takeaway: What’s It Mean for Brands?
The 2025 social media trends boil down to this:
- Quality, fun content beats hard-sell ads.
- Social listening’s non-negotiable for staying tuned into your crowd.
- AI and automation are now everyday tools in the marketing kit.
Brands that roll with these shifts will snag a leg up, building tighter bonds with their audience.
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Source: HootSuite.com
Február 2024