The popular communication platform Telegram introduces a bundle of updates that change the way we use messaging apps. From fully secure group calls through intelligent business accounts to new gifting options and easier appeals against blocks—Telegram once again proves its constant innovation in areas where competitors often stagnate.
1. Group calls secured by encryption
Telegram has introduced a new form of end-to-end encrypted group calls that don’t require creating a group. This is ideal for quick work meetings or informal conversations with family and friends.
What the new calls offer:
- Connect up to 200 participants in real-time
- Share video, audio, and screen
- Add people via link or QR code
- Verify encryption using 4 emojis
- Prevent secret third-party connections
Telegram builds on trust—reinforced by open-source code, public ethical hacker challenges, and a clear philosophy: not even Telegram has access to your call content.
2. Business accounts with automated responses
Telegram Business (part of Premium subscription) now allows complete automation of communication via intelligent chatbots.
Businesses can:
- Manage messages, profiles, stories, or payments through a single interface
- Set specific permissions for each interaction type
- Utilize AI tools for efficient 24/7 communication
For brands, this opens a completely new opportunity to turn Telegram into a full-fledged customer service channel.
3. Enhanced gifts and blockchain functionality
Gifts on Telegram gain a new dimension:
- Choose which gifts to display on your profile
- Add a “Gift” button to the input field
- Precisely define from whom and what types of gifts you accept
Popular accounts can thus effectively manage interactions with their audience—and thanks to blockchain, these gifts can be collectible, unique, and tradable.
4. Easier appeals via frozen accounts
Telegram now introduces “frozen accounts”—if a user is flagged as a spammer, they won’t be automatically logged out. Instead, they get an option to appeal directly within the app.
Moderators can review the request and potentially lift the restrictions.
5. More efficient control through new gestures
The platform also introduces new gestures for faster app navigation:
- Forwarding messages with a single swipe
- Quick access to story editor directly from the main feed (iOS)
Conclusion: Telegram confirms its status as the most progressive platform
Today, Telegram is far more than just a chat app. It’s a private platform, a business tool, a media outlet, and a communication channel all in one. In times when trust in major networks is declining, Telegram demonstrates that technology doesn’t have to come at the expense of privacy.
Interested in how brands can leverage Telegram, WhatsApp, or Messenger as real sales and activation channels?
At New School Digital, we help businesses create automated campaigns, manage community channels, and chatbot solutions that drive revenue.
Source: telegram.org
May 2025