Donald Trump’s Growing Influence on TikTok
Donald Trump has become one of the most prominent political figures on TikTok. Content featuring his name has surpassed 36 billion views, while his official account @realdonaldtrump averages 24 million views per post. This massive reach highlights TikTok’s increasing role in political communication, particularly in the U.S., where it is emerging as a key tool for engaging voters.
Although Trump previously supported a ban on TikTok in the U.S. due to national security concerns and its alleged ties to the Chinese government, he now appears to be reconsidering his stance. He recently posted, “Why would I want to get rid of TikTok?”, signaling a shift in his attitude toward the platform. This change may be driven by his strategy to connect with younger voters, who are highly active on TikTok and represent a significant portion of the electorate in the upcoming elections.
Trump’s presence on TikTok also reflects a broader trend in political campaigns. Short videos and viral content have become an effective way for candidates to share their messages, react to current events, and engage directly with the public without relying on traditional media. This shift underscores the growing influence of social media on modern politics, transforming how candidates run their campaigns and communicate with their audience.
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Source: Zdroj: TikTok, Truth Social
January 2025