Instagram Addresses Concerns Over Sponsored Content Reach
Instagram is pushing back against speculation that sponsored content receives lower organic reach, reassuring creators and brands that paid posts are not penalized simply for being labeled as sponsored.
The platform’s leadership emphasizes that its algorithms do not differentiate between organic and sponsored content when determining reach. This clarification aims to strengthen trust among creators and brands in Instagram’s advertising options and their ability to reach target audiences without visibility concerns.
Source: SocialMediaToday
November 2024