Meta Introduces Ad Frequency Control for Video Views Campaigns
Meta has launched a new feature that allows advertisers to set ad frequency for Video Views campaigns to maximize ThruPlay views. This tool enables advertisers to precisely control how many times individual users see an ad within a specified time frame.
Advertisers can choose between a Target Frequency or a Frequency Cap, with the platform adjusting ad delivery accordingly to meet these goals. This update enhances campaign efficiency and improves the user experience by providing greater control over ad exposure.
Source: Meta
November 2024