According to an October 2024 analysis by Pew Research Center, American adults on TikTok primarily focus on following pop culture and entertainment accounts, while paying less attention to news and politics.
The study revealed that online content creators, influential influencers, and traditional celebrities dominate the most-followed accounts. This trend suggests that TikTok users actively seek entertaining content, with less emphasis on political or news-related topics.
Source: Pew Research Center
November 2024