Robert F. Kennedy Jr. hired Lauren as a senior advisor to expand his outreach on TikTok and reach a younger demographic. With more than 455,400 followers, Lauren was instrumental in gaining 1.2 million followers for RFK Jr. demonstrating the impact of social media on political campaigns. In comparison, Joe Biden’s campaign has 274,000 followers, while Donald Trump has no oficial account on TikTok. This approach reflects the trend of the 2024 election, where digital platforms like TikTok play a key role in reaching and mobilising voters, especially younger generations.
Source: washingtonpost.com
April 2024