Most of their time is spent on content creation and approval (5 hours per week). This is followed by data analysis and reporting (3.8 hours) and strategic planning (3.6 hours). Other activities include responding to customers, meeting with management or other teams, and competitive research using social listening. Other activities include audience research, managing employees and influencers, monitoring social media trends, and supporting employee advocacy.
Src: MarketingCharts.com
April 2024