According to a survey of Generation Z members outside of China and India, there have been significant changes in the reasons why they use different social media platforms. TikTok saw the biggest growth as the platform where people follow and find information about products and brands (+104%), follow news and world events (+90%) and communicate with family and friends (+69 %). Conversely, on platforms such as Reddit, Pinterest, LinkedIn and X (formerly Twitter), the motivation to use them for entertaining content and sharing posts dropped by 16% to 25%.
Src: marketingcharts
March 2024