The editor-in-chief of Closer magazine stresses the importance of young people’s presence on social networks. According to him, if young people are not on social networks, they practically do not exist in the eyes of their peers. This phenomenon highlights the importance of authenticity and credibility of content, as these factors are key to effectively reaching young users.
Nowadays, social networks are a place where young people not only communicate, but also form their identity and build social bonds. Absence on these platforms can therefore lead to feelings of alienation or exclusion.
Src: SME Novinky
Februar 2024